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Essay Clover Valley Dairy Case Study - Letter to Charles...

Clover Valley Dairy Case study - Letter to Charles Krieger Dear Charles Krieger, A big thanks for your letter in regards to market testing of the new cups and carriers! Your suggestions are much appreciated and are really very helpful in what we are trying to do. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the final goal of finalizing them and ensuring that we indeed have the right approach for this initiative. I have outlined below my thinking on key points for your consideration. Before getting into the actual market test, I wanted to discuss and clarify on what is the actual purpose of this research. We have spent significant time and effort†¦show more content†¦It should without a doubt be cost effective. Considering this, I would agree with your suggestion of having a much smaller test market to carry out the study, with primary research using real customers. Primary research would give us key insights from real customers which can be acted upon, and as we are doing this with just a subset of the population it would be both cost effective and not risk overall product objectives. This brings us to the larger question of whether the multipack should be tested at all, as interest and employee family testing has shown it to be working and effective for the purpose intended. I believe that it is very important and critical that we have this test, as it would help us validate our assumptions and have feedback from real customers, insight that could prove very valuable and also prevent us from risk of failure and harming one of our very successful new products. If we are going ahead with the test, we should also deliberate and agree on the criteria that would measure success or failure of the testing. The criteria for success would be subjective feedback from customers that they like the new packing at least at the same level as the older one. Objective feedback for success would be that there is no loss of sales or increase of sales with the new packaging. On the contrary, the failure criteria for this test would be sales of the product going down and customers not buying. Other failureShow MoreRelatedClover Valley Dairy Compan Essay1807 Words   |  8 PagesThe study data appear to support the notion that CFC grape juice is held in high esteem in Puerto Rico, yet a solution to CFC’s sales problem is needed. With this in mind, Ms. Verbrugge arranged a meeting with Jeff Hartman, Market Research Manager, to discuss and review the situation. Ms. Verbrugge wanted to examine the problem in more detail and was prepared to commit additional funds for marketing research. Before making any decision, however, she wanted Mr. Hartman’s assessment of the situation

Of Mice and Men Euthanasia Free Essays

Death is one of the things humans have to understand in order to be able to live through life. Being born, growing up, learning to survive, and earning a living, these are all the milestones into becoming a statistic. Like dying, mercy is a fortunate circumstance that a person has in any situation towards a variety of offenders. We will write a custom essay sample on Of Mice and Men: Euthanasia or any similar topic only for you Order Now Some say that mercy is a blessing resulting from a divine favor. In the story, â€Å"Of Mice and Men† by John Steinbeck, Lennie was euthanized by George, Lennie’s caretaker/ friend. I believe that George, as a friend, only killed Lennie in grand admiration of Lennie’s already ill-fated continuance, like Candy’s dog. In the world of â€Å"Of Mice and Men†, Candy’s dog represents the fate awaiting anyone who has outlived his or her purpose. Quotes from Carlson, a ranch-hand, reveals this saying, â€Å"†Whyn’t you get Candy to shoot his old dog and give him one of the pups to raise up? †, â€Å"I can smell that dog a mile away. †, â€Å"Got no teeth, damn near blind, can’t eat. Candy feeds him milk. He can’t chew nothing else†, and â€Å"He’s all stiff with rheumatism. He ain’t no good to you, Candy. An’ he ain’t no good to himself. † After this scene, Candy finally lets Carlson euthanize his dog. Both Lennie and Candy’s dog would suffer if they lived. Candy’s dog relates to the reason why Lennie was killed by George. Candy’s dog wasn’t in good health and Lennie killed Curly’s wife and would be in trouble with the law. Although Carlson promises to kill the dog painlessly, his insistence that the old animal must die supports a cruel natural law that the strong will dispose of the weak. Afterwards, Candy has regrets about the ordeal, and wishes he would have killed the dog himself instead. Like how Candy’s dog was euthanized, Lennie also was. He was killed with far greater compassion though. George loves his friend Lennie, whom he has looked after faithfully, and he doesn’t want Lennie to die horribly. He euthanized him out of love, therefore he is justified. Since Lennie unwittingly killed Curley’s wife, George knows that there is no way to save him now. Even if they do escape, Lennie will never be safe because he doesn’t know how to avoid getting into trouble. Furthermore, if Curley gets his hands on Lennie, he will make his revenge be slow, terrifying, and painful. Therefore, George knows that the only way to protect Lennie is to shoot him. Lennie’s puppy is one of several symbols that also represent the victory of the strong over the weak. Lennie kills the puppy accidentally, as he has killed many mice before, by virtue of his failure to recognize his own strength. When Curley’s wife screamed, he didn’t know how to make her stop, except by force. Evidence supports that George must save his friend by mercifully killing him. †Of Mice and Men† reflects upon many situations of mercy in many varieties. In this manner George is a divine favor over Lennie’s life bestowed upon him by Aunt Clara. As Lennie’s blessing, George had the god given right to distribute mercy upon his â€Å"other-half† in unfortunate circumstances. For this reason, Carlson and Curley represent the harsh conditions of a distinctly real world, a world in which the weak will always be vanquished by the strong and in which the rare, delicate bond between friends is not appropriately mourned because it is not understood. How to cite Of Mice and Men: Euthanasia, Papers

Downfall of Nokia Empire in Global Market-Free-Samples for Students

Question: Discuss about the Downfall of Nokia Empire in Global Market. Answer: Detail statement of problem This business research is related to the downfall of Nokia. As Nokia was one of the leading company indulged in the business of selling mobile phones. This company beat up the Motorola Company, which launched the first mobile phone in the market. Nokia has seen success, as the mobile phones launched by the company were appreciated by the customers. Later, due to lack of innovation and outdated technology, Nokia began to fall in the market. This place is conquered by the iPhone and other mobile companies. This research will be done to study the reasons behind the fall of such a big and successful company. Research aim, Objectives and research questions Research`s main aim is- To analyze the factors which cause downfall to Nokia empire Researchs objective is to accomplish the aim of research. The main objectives of the research are- To assess the reasons behind failures of Nokia in the global market. To explore consumers preference level in regards to Nokia mobile phones. To recognize the problems as well as issues related to the downfall of Nokia mobile. The primary research question is- What are the issues or problems which caused failure of Nokia? Justification and Potential output of the research Research justification Research has importance in regards to the business purpose. As through the research output, the reasons behind Nokia`s downfall will be accessed. These reasons can be evaluated and considered by the business organizations; so that if they fall in such situation then actions taken by the Nokia could be considered. In addition to this, this research will also be crucial for Nokia to assess the points where they lost and that resulted in their downfall. This research will also be important as the preferences and views of the customers will be assessed through the research, and these preferences can be used by other business organization for their business purpose. Research`s potential output The potential output of the research will be- The reasons behind the failure of Nokia will be one of the outcomes of the research. Reviews of customers about Nokia will also be assessed through the research, hence the customer`s reviews are another potential output. Issues and problems which gave birth to the reasons for Nokia's downfall. Conceptual framework The mobile phone is a portable device. Phones having features like messaging, email, MMS, text, video games etc. are known as a smartphone. According to international communication, 90% of the population of the world has access to mobile phones. This device has completely changed since its inception. World's first mobile phone was made by an engineer of Motorola Company in the year 1973. Its weight was around 1.1kg, 30 minutes of talk time was available, time took to charging was 6 hours and was also very high in cost as compared to today`s phones. First commercial mobile for sale was Motorola Dyna TAC 800. This device has brought both good and bad influence on our life. Nowadays mobile phones have become an integral part of our life. We cannot suppose to live without and are incomplete. It is a good source of entertainment, study, learning etc. WPA phones offer many features like a recorder, gaming, camera, internet which is really a very good improvement in the mobile technology(Un gson Wong, 2014). It has become very easy for a businessman to communicate with the employees, staff about the progress of the project, work etc. from sitting home. Employees also remain in contactwith the main office regarding any query which helps in Solving the problems, efficient working, and productivity. Using this they can reach to the customers on the phone which helps inproviding good services also helps in coloration with whole staff when away from office or home. It really helps in- Contact with friends, family members. In entertaining us and keeping in touch with all other activities of the world. In daily work like booking a car, making payments through inline wallets and various other apps that are available online. It is very convenient to carry as a means of entertainment compared to big ones like to TV, radio, etc. Provides safety in case of emergency. Helps in finding the right path, if you are lost; through navigation system in mobiles and through GPS. It is a device (smart) developed in keeping in mind the needs and convenience of the people. But regular use of mobile for any person is very dangerous for the health. Excessive use of this electronic device may cause an issue for the eyes vision, headache, and also the fingers. It also emits radiation, which is very harmful to our health. We are not able to focus on our work. It distracts us on a large scale. Nowadays children arevery fond of this device. They are not interested in playing the outdoor game they are more interestedin game which is available online on their mobiles and other electronic devices. This has resulted in theless development of childrencompared to childrens who play an outdoor game. The physical development is adversely affected(Mitomo, Fuke, Bohlin, 2015). They like to remain alone and are not interested in other things. Better and proper use of mobile can be very useful and boon for human life but if we use it only for gaming and time passing than its result will be harmful Nokia has manufactured the different types of mobile so by producing the very good mobiles phone due to this Nokia always remains in the market. In the earlier days when there is boom of Motorola mobile phone at that time Nokia introduced a mobile phone with very smart features like smart appearance, clear sound, having a big screen and also having the facilities of scrolling text menu mobile phone as a result of it Nokia have gained the record sales and the whole world start knowing the Nokia. Nokia is progressing day by day in 1992, Nokia has launched first GSM mobile known as 1011, after that in 1996 Nokia has launched the series phone 6110 having the big features of long durable battery power. In 1998 Nokia coming with worlds first metal texture mobile phone N8810. As a result of it, the production quantity of Nokias mobile phone increased day by day and it reached to 1 billion and cross the Motorola and became the largest mobile company in mobiles(Bates, 2014). Nokia has become the first producer to involve the changing case theory to the world. As a result of this changing case theory, Nokia products has become the fashion trends and also introduced the new phone in the market which suits the public fashionable trends known as Nokia 5100. In addition to this Nokia working on the new technology so as a result of it Nokia has launched the first mobile phone having the features of games can be played on the mobile and also having the features of WAP along this Nokia laun ched the first slide mobile phone even more new technology Nokia introducing day by day. In the year 2002 Nokia has introduced the first color screen phone which also includes the camera with good picture quality. In 2005, Nokia changed its production`s name. The company introduced three smartphones that were N70, N90, and N91. All these were smartphones Based in Symbian S60 system. These Nokia smartphones were quite popular in the market. Nokia has broken all record and in 2006, till now Nokia has launched many mobile phones such as 6030, 5200, N73, N93. E60 etc. after that in the year, 2008 new introduced the first touch mobiles. In the same year, Nokia also introduced the slides phones. Day by day Nokia launching the phones and introduced the N8 having the 12 megapixels camera mobile phones(Ungson Wong, 2014). After 2010 Nokia fails to provide the service of classic phone and fall down. As a result of it, Nokia has come back with the windows phone and made a tie-up with windows and start developed phones together with windows and with the help of this Nokia launched the windows phone known as Nokia Lumia. Nokia is facing many problems and the more problems occur when the Android has come, and then I phone come Nokia has completely fallen down. Nokia is always a big support of Symbian system. But the IT experts examine that the Symbian and system having the so many problems, lack of flexibility and also having the problem while connecting with social networking services. So many problems are there while using Nokia phone it is too low-pitched while Apple and Palm is a tough competitor for Nokia. As a result of it people of US do not buy Nokia and only a few countries Nokia is popular such as China, Europe, and India etc. The main reason behind Nokia phone is a high price, Steady and routine and selecting the wrong system due to this it falls downwards. In addition to this Nokia always satisfy the consumer needs and try their best to satisfy the needs of the consumers. Nokia always does research over the 100 countries to know the changes occurs in the consumer's needs and according to them do changes(Martnez-Lpez, 2015). Now a day Apple has been launched and the Apple viewpoint is let the world follow me. Although the Nokia is working in hard disks and also having the god battery power only these two things do not satisfy the customers and in the software technology Nokia is going down not satisfying the needs of the customers and even not developing the technology according to the needs of the customers or according to the market trends(Mitomo, Fuke, Bohlin, 2015). So that according to the changes people want a good system by that people can be satisfying and must be fast and easy to use and the features must be unique at the same time mobile having the camera, games, MP3, MP4 and even the design of mobile phones also attracts the people. A very good example taken from I phone, I phone has become the fashion for the youth and seniors and having the high and new technology and always do some new innovations so people attract and the Nokia always focusing on the senior's people and not paying attention towards youth and no innovative done. The main reason of the failure of Nokia is because of I phone is coming, and even people think failure is because of not understanding the needs of customers and also not having the service of 3g. The failure of Nokia is not the I phone, the Nokia is working and also successful in last 15 years the failure is failing in the making the strategy and even not having any rules and not think so much about what changes can happen to the market and even the rules can be changed and also not pay attention towards the fashion style of the people changes day by day(Ghuman,, 2010). When the iPhone was launched, Nokia does not think about developing the market, not satisfying the customers; did not think about the market trends; not tried to produce the better and new technology product for the customers as a result of it failure comes down and the Nokia loss their leadership in the market. Research Methodology This research is will be done through following the mixed research methodology. As this research will have both qualitative and quantities measures. The research methodology that will be followed to complete the study is discussed below: Sampling technique- Convenient sampling technique is going to be approached to collect the primary data. Sample- The number of samples for the study will be 500. Data collection- Both the sources will be approached for data collection. Primary data- The primary sources, which will be approached for the collection of data are- observation and interview. Both the sources of primary data collection are going to be approached to gather the relevant data(Bates, 2014). Secondary data- It will also be required for the study. The data related to Nokia's sales as well as the articles and journals will be accessed to gather the data. Data analysis- Qualitative data will be analyzed with the help of expert`s advice; whereas the quantitative data will be analyzed through statistical mean( Kuada, 2012). Organization of the study The chapters of the research will be organized in the manner given below: Chapter 1will be regarding the research study which has been defined and been marked in the starting of the assignment/ project. Chapter 2will make you know about the hindrances regarding the project. In this main problems will be discussed at length. Chapter 3 is about the principal aims and objectives of the research and also the questions related to the research. Chapter 4, will tell you about the importance of the research whether is justified or not for the different users for research. Chapter 5, in this information regarding the outcome of the research project will be displayed in a descriptive manner. Chapter 6 descriptive descriptions about the business activities will be written and also the literature review will be shown in the chapter. Chapter 7, it will make you know in detail, the methods adopted for undertaking the researc Project Budget Activities Expenses Justification of expenses Conceptual framework or literature review $ 650 The literature review is used for the research, and also needs for examine the reviewed articles and also published articles these both needs for the organizations such as Nokia. In this, if the material is required for the literature review $650 will be incurred. Preparation of questionnaire for interview $800 The questionnaire is needed for the research and will be prepared by the experts and charge of $800 will be taken by the experts for preparing the Questionnaire. Observation of business activities $650 Collecting the data from a different source in context to business activities of organizations will cost $650. Data analysis $2200 Data can be examined after that charts and tables are prepared and software is also needed to examine the statistical data and for this process cost of $2200 is charged. Total estimated budget for the research project $ 4300 For complete the project budget is necessary. The budget must be estimated. There is always some difference can be there is the estimated budget and the real cost might vary for the budget for executing a research project. Project Schedule Activities Starting date of Activity Ending date of Activity Total duration for completion of activities (in days) Detailed Problem Statement 4 September, 2017 6 September, 2017 3 Research aim, objective and question 7 September 2017 11 September 2017 5 Justification of the project 12 September 2017 17 September 2017 6 Potential outcome of research 18 September, 2017 20 September, 2017 3 Conceptual Framework 21 September, 2017 27 September, 2017 7 Research Methodology 28 September, 2017 30 September, 2017 3 Total days for accomplishing activities - - 27 days References Boeije, H. R. (2009). Analysis in Qualitative Research. SAGE Publications. Bougie, ., Sekaran, U. (2016). Research Methods For Business: A Skill Building Approach. Wiley. Creswell, J. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE. Engel, U., Jann, B., Lynn, . (2014). Improving Survey Methods: Lessons from Recent Research. Routledge. . Kuada, J. (2012). Research Methodology. Samfundslitteratur. Leavy, P. (2017). Research Design. Guilford Publications. Marsden, P., Wright, . (2010). Handbook of Survey Research. Emerald Group Publishing. Saris, W., Gallhofer, . (2014). Design, Evaluation, and Analysis of Questionnaires for Survey Research. John Wiley Sons. Vogt, W. (2011). SAGE Quantitative Research Methods. SAGE. Bates, S. (2014). Understanding and Doing Successful Research. Routledge. Becker,, L., Denicolo, P. (2012). Developing Research Proposals. SAGE. Boeije, H. R. (2009). Analysis in Qualitative Research. Sage. Bryman, A., Bell, ,. (2015). Business Research Methods. Oxford University Press. Crowther, D., Lancaster, G. (2012). Research Methods. Routledge. Ghuman,, D. (2010). Management: Concepts, Practice Cases. Tata McGraw-Hill Education. Martnez-Lpez, F. (2015). Handbook of Strategic e-Business Management. Springer Science Business Media. Mitomo, H., Fuke, H., Bohlin, . (2015). The Smart Revolution Towards the Sustainable Digital Society. Edward Elgar Publishing. Ungson, G., Wong, .-Y. (2014). Global Strategic Management. Routledge.